When Elizabeth Terzon’s marriage ended, she decided to search for love online.
She says she created a detailed online profile — spelling out her likes and dislikes — as she was looking for a serious connection, not just “wanting to hook up”.
Ms Terzon, who is now in her mid-60s, says when she divorced 15 years ago few people her age were on dating apps.
But today the stigma is fading, she says, and more baby boomers are taking a shot at finding their second love.
She still holds hope she will find hers.
“It [online dating] gives you a chance to browse, to check, to shop, to have a look around much wider than if you just go to a pub,” she says.
Ms Terzon is not alone in her quest to find everlasting love.
Dating apps such as Tinder and Hinge cater to a younger demographic but are now seeing more over-40s joining.(ABC: Tara Cassidy)
The COVID-19 pandemic challenged how Australian singles date, with stay-at-home orders and social distancing causing more people to move online to connect.
Who is using online dating?
18 to 24: Fastest-growing segment of consumers. Has risen primarily due to the introduction of foreign competitor Tinder.
25 to 34: The largest market for the industry. Have increasingly taken up dating services over the past five years.
35 to 44: Make up a big share of dating services users. Generally, more serious about finding a long-term partner.
45 to 54: Stable share of users over the past five years. Likely to be professionals and, thereby, contribute a large proportion of revenue.
55 to 64: Make up a significant market for the industry. Subject to many of the same trends as those aged 45-54. Baby boomers (born between 1946 and 1964) are expected to drive future growth.
65 and older: The industry’s smallest market but it has increased as a share of industry revenue over the past five years due to Australia’s ageing population and older peoples’ increasing familiarity with the internet.
Source: IBISWorld, Dating Services in Australia, September 2021.
And it’s no longer just millennials that are hitting dating apps.
According to a recent report by research firm IBISWorld, Australia’s ageing population means the baby boomers (those born between 1946 and 1964) will be the online industry’s main growth driver over the coming years.
It suggests that as more of them get divorced or widowed, …….